Image 360: Branding, Visibility, and Money for Interior Designers

The home goods market in the United States is the largest market in the world—a $500 billion one. So why do some interior design firms thrive, while others barely survive? The answer lies in one powerful, little word: brand. Even though traditionally, 80% of a successful interior designer’s business was repeat business, the rapidly shifting digital landscape gives a whole new urgency to the saying, out of sight, out of mind. If you want to attract ideal clients, consistent income and opportunities like publication or licensing, you must get the story of who you are, and why you’re doing business, right. In this 1-hour branding and visibility strategy session and CEU (0.1), interior designers will work on establishing their brand DNA; learn how their blocks to being visible are impacting their bottom line; how to identify their audience of ideal clients; and how to create a circle of opportunity both on and offline.

ABOUT KIM

Kim Kuhteubl is an award-winning producer, writer and member of the Producers Guild Of America. Her company MeByDesign is an idea boutique for the interior design industry. We boost the brand recognition, visibility and audience engagement of trade manufacturers with data-driven marketing, visibility and business development strategies. We also consult with Executives and their teams on leadership and personal branding. Kuhteubl's book is available for pre-order now.

PRAISE

Jamie House | Jamie House Design:

Gigi Harris | ASID Orange County Board Of Directors:

Lesley Myrick | Designer

Liza Jane | Liza Jane Interiors